The TV shopping is a marketing dissemination pattern which requires the television station, the merchants and the consumer’s interactions. The direct broadcasting shopping pattern is now becoming the mainstream of Chinese TV shopping and demonstrating the conformity indication of media, retail trade and the circulation of materials, meanwhile, it has tremendous impulse to Chinese other retail trade patterns. In 1995, the TV shopping program was first broadcasted by Beijing, Shanghai, Guangzhou and Shenzhen television stations. The new, wonderful, special commodities and the brand-new sales idea had won a lot of IN consumers overnight. After 2000, due to the traditional pattern gradually lost the charm towards clients, the TV direct selling had been experiencing its downhill path for a while. At the end of 2000, the number of TV shopping companies was sharply declined from over one thousand to only two or three hundred and the professional gross income also shrank from 20 billion RMB to 4 billion RMB.

Starting from 2003, some shopping channels geared up in local television stations to rally their forces after this defeat. New shopping channel is just a medium trader, and differing from previously commodity through TV direct selling. What’s more, owing to its bases upon broadcasting group, shopping channel enjoys the strong brand and customer’s prestige, therefore, its development potential is quite powerful. Shanghai OCJ, Hunan Happigo and Zhejiang Haoyigou are the top-notch who swim with the new TV shopping tide. All in all, the new direct broadcasting shopping has its own distinguished characteristics:

1. Shopping channelization. The former TV shopping occupied the TV station’s non-prime time, taking advantages of each channel’s edge spell to broadcast direct selling information; the new direct broadcasting shopping adopts the whole channel or hypothesized channel to run TV shopping business, concentrating in the professional channel, broadcasting at large-scale time, which forms a constant stimulation to the consumer’s senses of hearing and vision, hence has brought very high sales volume.

2. TV direct broadcasting liability. One’s consumption impulse plays an important role in his shopping behavior; the TV direct broadcasting would greatly stimulate the consumption impulse. Since the beginning of broadcasting, “Happigo” has been adopted the internationally popular sales way—TV direct broadcast, selling commodity with 8 hours’ direct broadcasting every day. TV shopping direct broadcasting displays audio-visual sales statistics, intense visual shock, appealing sound and the immediate interaction effects, in which the former TV shopping is deficient.

3. Direct selling liability. The product goes directly from the supplier to the consumer, omits the middle links, thus the circulation of materials has been provided with efficiency enhancement. Opposite to traditional medium trader (e.g. supermarket), it has reduced approach fees and so forth, the nonessential costs.

4. Chain liability. The chain-like management marketing pattern takes TV media of Pan-Chinese certain developed cities as chief circuits, with the unified commodity purchase, the unified call orders, and the unified service standard assemblies and deliveries, enables the scale to be the profit. For instance, “Happigo” has already covered the entire Hunan Province. It is without peradventure that once you chose the direct broadcasting shopping means you are to success. There are several tips to turn such attraction into purchasing power: As you should choose appropriate best seller. Not all commodities are suitable to this kind of pattern, the product which appears onto the screen ought to be those are novel, unusual and highly-technical ones, or those seem simple at first sight but actually require complex operation and explanation. And we also need a wise linkman, and all the TV shopping program has a linkman who explains the product’s information and introduction, apart from introducing, they should give free rein to expense appeal ability, arouse consumer’s purchase desire; Tips also include the conformity of multimedia, TV shopping can transform the on-line shopping, the mail-order, such channels of distribution into the net of TV shopping, making a bigger cake corporately.

In consideration of the fact that Chinese television has high popular rate and high viewing ratio, and the consumer trusts the national television broadcast station, we may foresee, the TV shopping will be more and more popular, and the business opportunity will emerge unceasingly.

This report is carefully and painstakingly presented by China Research and Intelligence. The report not only introduces the TV shopping’s development course, development patterns, merits and demerits in global and China, but also analyzes the successful enterprises, products and medias in Chinese TV shopping market systematically. And it also provides the solution scheme of TV shopping, elaborates the existing opportunities for investment in TV shopping profession, and puts forward the development proposal. The report is highly worthwhile towards those TV shopping Industry operators and potential investors to understand the profession’s present situation and the development tendency hence grasp the market opportunity.

To get more details, please visit http://www.shcri.com/reportdetail.asp?id=277

“www.shcri.comOnline shopping market contains B2C and C2C. As for this article, B2C only covers the entity trade market (not including service of reserving rooms and booking tickets, etc.). Compared with shopping in store, online shopping has the advantage of low cost. And compared with C2C, B2C is better in the aspects of reliability, types of goods and after-sale services, etc. Electronic business has developed in China for more than 10 years. During the period, Chinese netizens mainly buy books and music and video products at the beginning however now they purchase mostly digital products, adult supplies and so on. Generally speaking, due to the concept limitation, such as income/consumption concepts, there are still relative few merchandize varieties bought online in China and the majority trait of these products is the low average value.

In 2008, China’s B2C online shopping market scale kept stable growth and reached 12.5 billion RMB (1.78 billion USD).

Till the end of 2008, the number of Chinese netizens was upon 280 million which was the steady base for the development of online shopping market in China. About one-fourth netizens bought things online in 2008.

With the continuous development of online shopping in China, the way of payment online developed better. The invention of the third party payment tools—- Alipay, Paypal reduce the risk of online shopping for the netizens.  Meanwhile, it is much more convenient to deal in the same city with the upgrade of logistics and the service of delivery to door as well as payment after receipt.

As the number of Chinese netizens and online consumers increasing continuously, it is no doubt that online shopping market in China certainly sees a rapid rise and great developing potentials with many investing opportunities.

In the field of B2C, most websites still focus on certain industries, such as IT products, books and MV, adult products, presents and flowers etc. The flourish of B2C in China has attracted foreign investment gradually. Some of them adopted mergers and acquisitions——Amazon buying JoYo, and some of them set chain stores directly in China.

Despite the great market potential, the competition is more and more fierce.  In such circumstance, service and product orientation, analysis of consumers’ behaviors all need to take into considerations.

About eBay Today
Anyone who has invested in eBay stock over the last few years probably knows that eBay’s position in the Internet marketplace is rapidly changing. eBay’s 1998 IPO occurred during the fabled “dot com bubble” years and was influenced by many of the same forces that made other technology and Internet IPOs so (in)famous. On the first day of trading, the $18 per share target price gave way to an opening price of $53.50 and eBay’s revenue growth has stayed more or less continuous since then, staying percentage-wise in the 30s and even venturing at times into the 40s—enough to make any investor smile.

In recent quarters, however, things have slowed down a little. Quarterly year over year growth is now at just over 30 percent and shows a downward trend—still excellent, but not quite as stratospheric. Some of this is due to increasing competition from eBay competitors, including Google (worldwide but especially in North America and Europe) and a number of alternative auction houses across Asia and the Pacific Rim. In some circles, people are talking as if the slowing of growth and the maturing of eBay as a company and stock mark end times for the company. Not so.

In recent years eBay CEO Meg Whitman’s strategy has been to continue to strengthen eBay’s core auction business while at the same time to diversify eBay’s business model and holdings as a hedge against competition in the online auctions and ecommerce market. This strategic and markets growth has included a number of investments and acquisitions—big names that today are also eBay. You may have heard of some of them:

* Skype—The wildly popular Skype VOIP (voice-over-internet-protocol) service is eBay’s largest acquisition to date and one of its most recent, purchased in 2005 for approximately $2.6 billion. Whitman’s vision for Skype is as a communications hub not just for Internet customers looking for alternatives to traditional telecom packages, but for eBay buyers and sellers, who will eventually be able to interact securely and anonymously by voice. She also sees a future in which the forthcoming Skype subscription charges will be cleared primarily through PayPal.

* PayPal—By now, nearly everyone realizes that PayPal is now an eBay company, picked up for $1.5 billion in 2002 and a natural match: the vast majority of eBay transactions involving online payments at the time used PayPal, and this remains the state of affairs today. True to Whitman’s vision, PayPal has also grown to become the premier payment system for ecommerce across the Internet, second only to direct credit card transactions and safer as well. An increasing number of etailers and even brick-and-mortar stores accept PayPal payments today.

* Craigslist—In 2004 eBay paid an undisclosed sum to acquire a 25 percent interest in Craigslist, becoming its largest single shareholder. Our company selling links of london on craigslist have good effect.eBay has kept a low profile vis-a-vis it’s ties to and influence on Craigslist, but with the classified service’s growth going through the roof and the classified marketplace becoming more important online in general, investors should see this as a strong asset with big upside potential for eBay.

* Half.com—Half.com, acquired by eBay in 2000, represents eBay’s move into the online used media market. Half.com was a rising star in and in many ways the creator of this market which has now been joined by the likes of Amazon.com, among others. Half.com remains a perennial favorite amongst students, bibliophiles, game enthusiasts, film buffs, and others in seeking to buy used media products at reduced cost. Because these types of products are commodity priced and often have a long shelf life before being purchased, the alternate sales model that Half.com represents is both appropriate to its market and does not compete directly with eBay’s core auction offerings.

* Rent.com, Shopping.com, Prostores—While not as monumental in scale as the aforementioned transactions, eBay has also diversified its retail and real estate businesses with Rent.com, Shopping.com, and Prostores, which together complement eBay’s existing eBay Motors, eBay Real Estate, among others, in retail beyond the commodity and consumer goods market.

If together these acquisitions paint the picture of a company in the midst of steady and continued growth, they should—eBay remains the premier online auctions and retail space and is poised to continue along this trajectory for the forseeable future. eBay’s major threat at the moment is Google, also rapidly expanding and enjoying market-leading growth. eBay’s relationship to Google is a troubled one, as eBay relies on Google’s advertising model and market reach for its continued success even as Google continues to enter market niches in which eBay products already exist—for example, classified ads and online payments.

Despite these challenges, prospects for eBay in the future look bright, as eBay growth continues to be strong and eBay’s recent acquisitions continue to pick up financial steam and Internet traffic as well.

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